the Creators lab
Many amazing creators have consistently driven meaningful engagement and revenue for LABFRESH through simple, natural short-form videos. This setup is based on those experiences. Now we’re looking for more creators to do the same.
Creator case: Nigel Van der horst
Nigel was our top creator in 2025.
We produced 91 videos together. We shot Nigel once, he created a small number of self-shot videos, and our in-house editing team localized and versioned the content to scale across the 22 markets where we run advertising.
The videos shown above are examples of Nigel’s top-performing content.
We’re looking to build similar partnerships with more creators.
Performance over time
These results come from Nigel’s creator content, which was tested and scaled across paid and organic channels. The performance has been consistent, not a one-off spike.
Across this period, €168,500 in marketing spend generated €566,789 in revenue.
The collaboration model
We work with creators on a partnership basis.
A small upfront fee combined with performance-based commission tied to agreed KPIs. This setup creates a clear win-win: it rewards results, gives us room for experimentation, and allows strong content to be scaled long-term.
This is the model we’re looking to replicate with more male and female creators.
Other campaigns we are proud of